Nike is winning a new game that other corporations, from Coca-Cola to Verizon to General Motors, have tried unsuccessfully to play: building brand loyalty via online social networking.
In the two years since it launched Nike+, a technology that tracks data of every run and connects runners around the world at a Web site, nikeplus.com, Nike [...]

In August 12, it was announced by comScore that Facebook is the number one Social Networking site in the world with more than 132 millions members leaving MySpace at the second place! In 2008 there was an 153% increase compared to 2007..
For Facebook a significant parameter was the translation tool in 69 countries..