Nike is winning a new game that other corporations, from Coca-Cola to Verizon to General Motors, have tried unsuccessfully to play: building brand loyalty via online social networking.
In the two years since it launched Nike+, a technology that tracks data of every run and connects runners around the world at a Web site, nikeplus.com, Nike [...]

Marketer of the year is Barack Obama according to the Advertising Age. At the annual conference of Marketers and Agencies of US, Obama became the Advertising Age’s marketer of the year for 2008. The second place was for Apple and the third place for the online store Zappos.com.
Obama had 36,1% , Apple 27.3%, Zappos14.1% and [...]