I recently discovered the below image from Deborah Schultz’s blog where she wrote about the importance of relationships and its impact on branding. I agree with her position that it’s not necessarily about marketing but how you relate to your customers.

To me, this is a clear representation of how social media differs from that of traditional media; direct marketing, advertising, public relations and its overall impact on branding.

As I mentioned many times before, consumers are tired of being marketed to. They are fed up with the millions and millions of marketing messages that are thrown in their faces and computer monitors everyday. And, even when these messages are coming from a third party (Cnet, Techrunch, NYTimes), there is still no guarantee as to the authenticity of the message.

Source: Britopian

Marketer of the year is Barack Obama according to the Advertising Age. At the annual conference of Marketers and Agencies of US, Obama became the Advertising Age’s marketer of the year for 2008. The second place was for Apple and the third place for the online store Zappos.com.

Obama had 36,1% , Apple 27.3%, Zappos14.1% and Nike 9.4%.

Marketers are excited when they speak about Brand Names and their economic value. According to the latest research, these are the most expensive brand names!

First is Google that costs $86.06 billions, second is General Electric that costs $71.38 billions, then Microsoft with $70.89, billions, Coca-Cola with $58.21 billions,  IBM with $55.34 billions, and Apple with $55.21 billions!

BestAdsOnTv.com

The site’s name, BestAdsOnTV.com, pretty much sums it up.

Now’s your chance to see the best and funniest commercials from all over the globe.

It has five major categories: TV, Radio, Print, Outdoor, Interactive.

Enjoy…