The 60 second commercial begins with acrobatic engineers providing real time human pixel animation, creating the car and the driving environment. As the acrobats’ cards flip faster and faster the Audi Q5 image becomes more and more the real thing.

Marco Spier and Eben Mears from Psyop explain the creative process behind the advertisement…

“First we explored many different ways of creating dimension. We talked to our choreographer to find ways to throw people in the air, to create human pyramids and synchronous summersaults. It was important that everything could actually be created by people. The scene had to feel human. We wanted to shoot as much as we could in order to blur the line between real and CG.

The idea of acrobatic engineers fit nicely with the perfect synchronization of the Audi Q5 and for us illustrated the concept of thinking outside the box. It explored new ways to demonstrate Audi’s incredible performance capabilities. These are engineers who literally do the impossible by working together to form the shapes, images, and finally the Q5.

This spot pushes the idea of people working in synchronicity to the next level, surprising the viewer with methods that are on the edge of impossible, or in moments even beyond.

To further support the idea, we thought it was important to understand, that this is an actual show set on a very big theatrical stage. We wanted to create the illusion, that this is something that was created and performed through huge effort and scale. So the design became a process of landscapes that could be created in a real theater space.”

Source: The Inspiration Room

Sexy sumo carwash commercial featuring music by Electric Six. Japanese SUVs just got a little sexier.

The Sexy Subaru site was developed at Tribal DDB, Toronto by creative director Dré Labre, copywriter Travis Sellar, agency art director Ryan Semeniuk, production manager Cathy Kim.

Filming was shot by directors Cy Hogg and Joel Grenier via Fuel Industries, Ottawa. Sound was designed by Rob Plowman.

The Sexy Subaru site was recognized with a Gold at the London International Awards this month.

The ad was created for Toshiba’s new low-definition to high-definition upscaling tech built into its LCD TVs, DVD machines and laptops. But it’s amazing all by itself: whereas the Wachowski-brothers’ technique used static images in Bullet-Time, this new style uses looped video clips, digitally compiled together for the final result. Apparently the 200-cam 14-meter diameter filming rig used “the highest number of moving image cameras ever used in a film sequence” and took three days to just focus up and align. All 200 cameras were triggered by a single remote, and it took four weeks to process the image data. Four weeks! The $4.7million ad’s showing in Europe currently.