The Audi Q5 is presented as the car with perfectly synchronised engineering in “Synchronized”, a television commercial combining intricate choreography and visual effects. Advertising agency Heimat worked with Psyop to create real images of driving using thousands of perfectly synchronized humans holding cards.
The 60 second commercial begins with acrobatic engineers providing real time human pixel [...]

Sexy sumo carwash commercial featuring music by Electric Six. Japanese SUVs just got a little sexier.
The Sexy Subaru site was developed at Tribal DDB, Toronto by creative director Dré Labre, copywriter Travis Sellar, agency art director Ryan Semeniuk, production manager Cathy Kim.
Filming was shot by directors Cy Hogg and Joel Grenier via Fuel Industries, [...]

Google continued to increase its U.S. search share dominance in October, widening its lead over Yahoo and Microsoft. In October, Google’s share of Web searches by people in the U.S. rose to 71.7 percent, up from 71.2 percent in September and 64.5 percent in October of 2007, according to market research company Hitwise.
At the same [...]

Toshiba’s new “timesculpture” ad takes The Matrix’s Bullet Time film technique one bizarrely cool step forward by animating within the freeze-frame. It was filmed with 200 Gigashot camcorders arranged on a special rig, recording a 20 terabytes of data from which the ad was composed. Check it out—it’s like a weird moving Bullet-Time ballet, and [...]

Nike is winning a new game that other corporations, from Coca-Cola to Verizon to General Motors, have tried unsuccessfully to play: building brand loyalty via online social networking.
In the two years since it launched Nike+, a technology that tracks data of every run and connects runners around the world at a Web site, nikeplus.com, Nike [...]

I have to share this submission for a booze-related non-gadgety Weird Combo of the Day, which we get more often than not. What are these people thinking? Are the people in charge of product synergy more than occasionally enjoying the products they’re synergizing? Perhaps. Or it could be that in Shanghai reader Charles’ neighborhood, they’re [...]

I recently discovered the below image from Deborah Schultz’s blog where she wrote about the importance of relationships and its impact on branding. I agree with her position that it’s not necessarily about marketing but how you relate to your customers.
To me, this is a clear representation of how social media differs from that of [...]

It’s new logo presented Pepsi, a part of the big plan of repositioning its brand, with a cost of $1,2 billions.
The circle with the blue and red smile created in 50’s but PepsiCo wants to create a different logo for the three major sodas. PepsiCo created different smiles for Pepsi, Diet Pepsi and Pepsi Max!

Some [...]

The 8th Red Bull SoapBox Race took place in San Francisco yesterday. Red Bull began this event in 1997 and since then and every year Red Bull SoapBox Race takes place in many cities around the world. Yesterday San in Francisco, there were more than 75,000 people to see the 34 teams that participated in [...]

Marketer of the year is Barack Obama according to the Advertising Age. At the annual conference of Marketers and Agencies of US, Obama became the Advertising Age’s marketer of the year for 2008. The second place was for Apple and the third place for the online store Zappos.com.
Obama had 36,1% , Apple 27.3%, Zappos14.1% and [...]