Toshiba’s new “timesculpture” ad takes The Matrix’s Bullet Time film technique one bizarrely cool step forward by animating within the freeze-frame. It was filmed with 200 Gigashot camcorders arranged on a special rig, recording a 20 terabytes of data from which the ad was composed. Check it out—it’s like a weird moving Bullet-Time ballet, and then check out the making of clip to learn how it was made.

The ad was created for Toshiba’s new low-definition to high-definition upscaling tech built into its LCD TVs, DVD machines and laptops. But it’s amazing all by itself: whereas the Wachowski-brothers’ technique used static images in Bullet-Time, this new style uses looped video clips, digitally compiled together for the final result. Apparently the 200-cam 14-meter diameter filming rig used “the highest number of moving image cameras ever used in a film sequence” and took three days to just focus up and align. All 200 cameras were triggered by a single remote, and it took four weeks to process the image data. Four weeks! The $4.7million ad’s showing in Europe currently.