New software developed by scientists at UC San Diego allows anyone to make duplicate keys from a single photograph. Keys can be cloned from any type of photograph, like a cell phone’s camera, and even from pictures taken over distances of hundreds of feet away. The pictures are scanned into a computer, and the software [...]

Today at 8pm was live the 30minute Obama’s ad. It was the most expensive ad in the history. This ad was on the air simultaneously in the channels FOX, NBC, CBS, MSNBC, UniVision, BET  and TV One. The cost of this ad was approximately $3-$5 millions!

How many of you know the 5 Friends video. Of course you are too many.. It is a very smart campaign of famous ‘Hollywood people’ with the support of Google, YouTube, Declare Yourself, and MySpace.

Some of them are Leonardo DiCaprio, Tom Cruise, Cameron Diaz, Snoop Dogg, Harrison Ford, Julia Roberts, Ben Stiller, Will Smith, Steven [...]

I recently discovered the below image from Deborah Schultz’s blog where she wrote about the importance of relationships and its impact on branding. I agree with her position that it’s not necessarily about marketing but how you relate to your customers.
To me, this is a clear representation of how social media differs from that of [...]

Window Shop is a new website from Amazon. Today this website is on air and it will be updated every week. It is a flash site that presents the top movies, songs, best selling books and CDs. The browsing is too simply using the Space Bar and the arrows of your keyboard..
Enjoy!

The unemployment issue is getting bigger and serious! These are some of the Tech companies that fire 19,556 employees.
Total Layoffs: 36
Total Employees: 19,556

Company
Date
Location
#
%
Source

Haute Secure
October 23, 2008
Seattle
3
50%
TechCrunch

XeroxCorp
October 23, 2008
world-wide
3,000
5%
WSJ

Cake Financial
October 23, 2008

30%
internal blog

Mercent
October 22, 2008
Seattle
6
12%
Seattle Times

Dell
October 22, 2008
Round Rock, Texas
8,900

Reuters

imeem
October 22, 2008
San Francisco, CA
20
25%
TechCrunch

Mahalo
October 22, 2008
Santa Monica, CA
6
10%
TechCrunch

TicketMaster
October 22, 2008
New York, NY
300
5%
Billboard.biz

Veoh
October 21, 2008
St. Petersburg, Russia
15

Silicon [...]

It’s new logo presented Pepsi, a part of the big plan of repositioning its brand, with a cost of $1,2 billions.
The circle with the blue and red smile created in 50’s but PepsiCo wants to create a different logo for the three major sodas. PepsiCo created different smiles for Pepsi, Diet Pepsi and Pepsi Max!

Some [...]

This morning, all the employees of Yahoo had a surprise email from their boss. Jerry Yang, CEO amd co-founder of Yahoo, sent an email to all the Yahoo’s employees worldwide.
In the email Jerry Yang explained the reasons of his decision According to his words, Yahoo has to eliminate its costs by $400 millions!
The big economic [...]

The 8th Red Bull SoapBox Race took place in San Francisco yesterday. Red Bull began this event in 1997 and since then and every year Red Bull SoapBox Race takes place in many cities around the world. Yesterday San in Francisco, there were more than 75,000 people to see the 34 teams that participated in [...]

Marketer of the year is Barack Obama according to the Advertising Age. At the annual conference of Marketers and Agencies of US, Obama became the Advertising Age’s marketer of the year for 2008. The second place was for Apple and the third place for the online store Zappos.com.
Obama had 36,1% , Apple 27.3%, Zappos14.1% and [...]